Charity Navigator and Others
It is easy to overlook the critical role organizations such as Charity Navigator (CN) have in increasing giving by building the public’s trust. In their own words, “Every year, millions of Americans rely on Charity Navigator’s ratings and resources to guide their giving.” Much to its credit, CN has become increasingly sophisticated with its rating system, which helps many donors make better choices while increasing their understanding of what to look for when choosing a nonprofit. Other comparable organizations include Candid, Giving Compass, Give Well, and CharityWatch. These and similar organizations collectively play a critical role in unlocking greater reserves of charitable capital worldwide.